Internet marketing has done a LOT of great things for businesses. This is especially true for individual entrepreneurs and marketers. People who once wouldn’t have stood a chance of going head-to-head with big businesses now finally have the same means for reaching gigantic audiences and tracking metrics.
This has leveled the playing field and essentially enabled thousands of happy marketers to retire early to their own private islands (well, maybe a few). Either way though, tools like email marketing, Facebook ads, Google ads, SEO, content marketing, and more are a godsend for the small business.